dimanche 30 septembre 2007

Museum 8, 1960


In the 60ties the trend of reconstruction and work work work, was slowly replaced by the feeling of spending money. Parallel to harbour construction, the city centre was changed into a big shopping mall. People were ready for it. The consumer paradise replaced the feelings generated by the war. Indeed solidarity was imperceptible replaced by the egoism of the buyer. "Shop till you drop".

The Gispen chair designs can be seen here, and the Italian design shown in shops in the shopping zone, the Lijnbaan. Rotterdam celebrated work work work in a series of festivals around the reconstruction of the harbour and the city. The first was called Ahoy, in 1950, the second E55 in 1955 of course, then followed C70. A big tower, Euromast overseeing the harbour was built, and slowly, like after the twenties work was partially replaced by amusements.

C70 also had its riots, still about bad housing conditions in the old districts near the centre of Rotterdam.

http://www.hmr.rotterdam.nl/




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